'The combination of live streaming, coupled with the on-demand playback of songs on Amazon Music is groundbreaking,' says Ryan Redington, Director, Amazon Music. Which service will be promoting which, it doesn't really matter, what will increase is the reach for live performances, particularly at moments when attending physically an actual live show is not possible. But of course, the prime streaming experiences on Twitch are mainly world-class esports, anime marathons, and music or DJ performances.Īnd now, artists across the globe will be able to connect live with Amazon Music’s 55 million users (and growing) through Twitch, providing music fans with the best live in-app experience possible, and further engagement with an artist’s recorded catalog. Within Twitch we can find live music performances, teachers sharing music classes, music producers just streaming their studio sessions, and of course millions of teenagers sharing casual gaming. Launched in 2011 as a live platform for gamers to share their gaming experiences, Twitch quickly converted into a global community that comes together each day to create live, unpredictable experiences created by the interactions of millions.

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